Develop your SEO Strategy with our experienced team!

Keyword Research as starting point for your SEO strategy

Search engine optimization has a lot to do with the right selection of keywords and keyword phrases that you want to target with your campaign. You can make a lot of mistakes by choosing too broad keywords and keyword sets. Or you do not use professional SEO tools in order to find the right keywords to you. Our SEO strategists have also many years experience in search engine advertising (SEA), so we work with Google Ads Keyword Planner to find search volumes that are big enough to make your SEO strategy worthwhile.

Keyword Mapping (allocation) for a logical website architecture

An optimised website structure will not only consider usability aspects (UX design) but will mainly focus on a suitable keyword allocation. Finding the right keyword clusters to assign to the right pages (to be built) is probably one of the most critical tasks of an SEO before the website is even built. Rely on our team that has created keyword allocations for many different companies in various countries.

Content strategy as important part of ongoing SEO

A great content strategy that will not only incorporate the keyword clusters upon website development but also after the launch of the website will be essential to further acquire more relevant visitors from search engines. A regular data analysis via Google Analytics, etracker, Matomo Analytics, and other softwares will give you a good idea about how to further optimize your content. With tools like ahrefs.com you can find interesting content gaps that should be filled by your content team.

competitor analysis

Make sure to also analyse your competition in this regard: What content strategy, and thus onpage SEO strategy do they follow? Which aspects have you not yet considered? What could you do better? What are new opportunities? Looking at the other players is important to continually work on your on strategic positioning - not only in terms of SEO!

SEO Check: we audit your website

In case you run an existing website, we will thoroughly audit it. Afterwards, we make a suggestion, in how far the website needs to be restructured for an effective SEO campaign or not. In most cases, we have to rehaul the projects or even built the whole thing from scratch.

Our web developers have SEO experience

Rest assured that we will develop your website that way that it will go hand in hand with your SEO strategy. If your web dev team derails the SEO work because they overlook many technical details like deleting placeholder pages, forgetting to noindex imprint, hello world, data protection, tag pages etc. - then your own team might unnecessarily cost you more money.

Our content team will write your SEO landing pages

As full service agency, we also have our own content writers that can provide you with English, German, Italian, Russian, Chinese, and other content written in major languages. The content will not only be readable by human beings but also delight search crawlers!

Web-Analytics to monitor SEO strategy

SEO is not a "one-time thing". From our experience, you will see the major benefits within 12 - 24 months. This entails that there is a constant monitoring in place that will report on major KPIs like traffic development, keyword rankings, ROI, visibility in search engines, PageSpeed, and many more metrics.

Constant data analysis and keyword monitoring

When the first rankings and ranking movements are determined, regular evaluation of the data is very important. Only by comparing visitor and keyword developments can data-based statements be made. The interpretation of the data is important and provides information about whether an SEO campaign is successful or not. In turn, consistent data analysis can identify "low hanging fruits", i.e. easy ranking chances or meaningful content extensions to be found in search engines for similar keywords.

Implementation of new data-driven decisions

Findings from the data analysis process should of couse be be implemented in the SEO strategy. Are new landing pages necessary or can I place the keywords on existing subpages and blog articles? Does it perhaps even make sense to create a completely new dedicated website? Or have I focused on incorrect keywords that do not convert at all? Across all industries, there are also seasonal fluctuations, trends, and other "game changes" like new major competitors that will make it necessary to adjust your SEO strategies.