A serious security problem called PHP2Shell has created worries for website owners, developers and hosting companies. The flaw could let hackers run code on weak servers without needing to log in to a website or its control panel. PHP powers many websites, including...
On September 24, 2025, Google sent an email updating its Google Ads policy on misrepresentations regarding unfair pricing. This sentence sounds extremely bureaucratic at first. However, what lies behind it is quite significant – at least in our opinion. We interpret...
Have you received an email from Google about resolving issues with the EU User Consent Policy and aren’t quite sure what you need to do to comply? You’re aware that it concerns the use of cookies and data processing services (DPS) on your website and the...
The Kapwa Marketing team has been working on the topic of “server-side tracking” for some time now, as the advantages of this tracking method cannot be denied. The most important pros of server-side tagging and server-side tracking include: The significant...
You place ads on Meta (Facebook & Instagram), Pinterest and Co. and see more and more often the message that event and conversion tracking should not only be integrated on the client or browser side (via pixel or tag), but also Server-side? If the tracking is...
