How Our Digital Marketing Agency Uses Ahrefs for SEO Success Over the years, Google’s algorithms have evolved, and simply filling an article with keywords isn’t enough to rank well anymore. With this evolution, the sites that stand out are the ones with truly helpful...
When we were informed on short notice who would be attending Cebu Business Month 2026 on behalf of the company, I hesitated at first. As a web developer, attending a gathering filled with business owners, entrepreneurs, investors, and industry leaders was far outside...
A few weeks ago, my general manager dropped a truth bomb that left me staring blankly at my screen. He told me that as a WordPress developer, we are losing an immense amount of work. The reason? Clients are opting for one-click, AI-generated websites. Why pay a...
Why Divi 5 Is Now My Go-To for WordPress Let’s be honest—anyone who builds websites for a living is constantly hunting for ways to speed up their workflow without cutting corners on quality. Over the years, I’ve cycled through almost every WordPress theme, page...
Frustration Form Spam Handling spam from online forms can feel like a never-ending battle, can’t it? You create an enticing contact form or a beautiful registration page, expecting real inquiries, only to find out it’s a magnet for spam bots. Within hours your inbox...
…And How to Actually Use Them to Scale Meta Ads (Facebook & Instagram) can generate incredible growth — but only if you track the right metrics. We have seen many Meta Business accounts (be it Business Manager or Business Suite), and the numbers differ a lot from...
Get Structured Data That’s Actually Valid and SEO-Ready When you look for a schema markup generator, you’ll find hundreds of free tools that claim to do the job in seconds. But here is the catch: most tools on the internet spit out generic, incomplete code. They don’t...
Honestly, I didn’t really know what to expect when I started my training at Kapwa Marketing. Everything felt new all at once—new tools, new people, and tasks I wasn’t fully sure how to do yet. It wasn’t just me either. Most of us were just winging it, honestly....
In between Cebu and Bohol, there are small islands with pristine white beaches and crystal-clear waters that rival those of Boracay. The closest of these were Gilutongan and Olango Island. On March 15, the Kapwa Marketing team organized an island-hopping trip to both...
Are you tired of waiting for your developers just to add a simple tracking code to your website? Or worse, editing your website’s code yourself and hoping you don’t break something? In this case, Google Tag Manager (GTM) solves this problem. With the help...
