facebook
How to Properly Set Up a Meta Business Portfolio

How to Properly Set Up a Meta Business Portfolio

Anyone wanting to run Facebook or Instagram ads needs a Meta Business Portfolio. We still see far too many companies simply boosting posts via the Instagram app or their Facebook business page. Furthermore, ad accounts, pages, pixels, and user access are often set up...
CBM 2026 Technology Forum: Future-Ready Lessons

CBM 2026 Technology Forum: Future-Ready Lessons

When we first arrived at the CBM 2026 Technology & Innovation Forum, I honestly thought I already knew what to expect. As students who have attended different seminars and conferences before, we assumed this would be another event with speakers, presentations, and...
The 10 Most Important Meta Ads KPIs

The 10 Most Important Meta Ads KPIs

…And How to Actually Use Them to Scale Meta Ads (Facebook & Instagram) can generate incredible growth — but only if you track the right metrics. We have seen many Meta Business accounts (be it Business Manager or Business Suite), and the numbers differ a lot from...