Google Tag Manager (GTM) serves as a useful tool provided by Google. It helps manage different tracking codes, known as tags, on your website. Unlike Google Analytics, which primarily focuses on reporting and data analysis, GTM specializes in collection and forwarding...
In today’s rapidly evolving landscape, digital transformation has become more than just a buzzword – it’s an essential tool for businesses striving to remain competitive and relevant in the digital age. From revolutionizing customer experiences to...
In the dynamic landscape of search engine optimization (SEO), one factor remains constant: the importance of backlinks. Backlinks, also known as inbound or incoming links, play a pivotal role in determining the credibility, authority, and visibility of a website in...
The Kapwa Marketing team has been working on the topic of “server-side tracking” for some time now, as the advantages of this tracking method cannot be denied. The most important pros of server-side tagging and server-side tracking include: The significant...
You place ads on Meta (Facebook & Instagram), Pinterest and Co. and see more and more often the message that event and conversion tracking should not only be integrated on the client or browser side (via pixel or tag), but also Server-side? If the tracking is...
In our last blog post you have learned how you can track clicks on email addresses in etracker Analytics. Today we’re going to focus on the “click on phone number” website target. Add Website Target Process Click on “Basic Reports” in the...
In this article we would like to show you how you can create the click on email address website target in your etracker account. Setting website targets and website target processes in etracker Analytics is important, for example, if you want to import conversions...
Many advertisers who are currently looking for legally compliant Google Analytics alternatives due to TTDSG (Telekommunikations-Telemedien-Datenschutz-Gesetz) and GDPR (General Data Protection Regulation) need a tool that enables them to evaluate Google Ads visitor...
In today’s digital age, web security and computer safety have become paramount for individuals and businesses alike. With the ever-increasing reliance on technology, it’s crucial to protect your data and devices from a wide range of threats, including data...
Web tracking is a critical aspect of online marketing, and it holds immense potential for entrepreneurs and business owners. Its power lies in the ability to measure the success of digital marketing efforts through web tracking and web analysis. However, it’s...
