If you’re running a WooCommerce store and want to track customer activity using Google Tag Manager (GTM), you’ll generally have two ways to set it up: You could use the GTM4WP plugin, which comes with a pre-built data layer for WooCommerce. You could set...
Lead tracking accuracy is important in determining the success of lead generation on your website or through your marketing efforts. It gives you an insight into how many leads you are generating and also serves as data that can be analyzed in Google Analytics 4...
Being part of the Kapwa Marketing team, we firmly believe that efficiency and innovation are key factors behind the sustainable growth of any business. Nevertheless, it is much better to actually experience all these concepts rather than learn about them...
Anyone wanting to run Facebook or Instagram ads needs a Meta Business Portfolio. We still see far too many companies simply boosting posts via the Instagram app or their Facebook business page. Furthermore, ad accounts, pages, pixels, and user access are often set up...
When we first arrived at the CBM 2026 Technology & Innovation Forum, I honestly thought I already knew what to expect. As students who have attended different seminars and conferences before, we assumed this would be another event with speakers, presentations, and...
How Our Digital Marketing Agency Uses Ahrefs for SEO Success Over the years, Google’s algorithms have evolved, and simply filling an article with keywords isn’t enough to rank well anymore. With this evolution, the sites that stand out are the ones with truly helpful...
When we were informed on short notice who would be attending Cebu Business Month 2026 on behalf of the company, I hesitated at first. As a web developer, attending a gathering filled with business owners, entrepreneurs, investors, and industry leaders was far outside...
A few weeks ago, my general manager dropped a truth bomb that left me staring blankly at my screen. He told me that as a WordPress developer, we are losing an immense amount of work. The reason? Clients are opting for one-click, AI-generated websites. Why pay a...
Why Divi 5 Is Now My Go-To for WordPress Let’s be honest—anyone who builds websites for a living is constantly hunting for ways to speed up their workflow without cutting corners on quality. Over the years, I’ve cycled through almost every WordPress theme, page...
Frustration Form Spam Handling spam from online forms can feel like a never-ending battle, can’t it? You create an enticing contact form or a beautiful registration page, expecting real inquiries, only to find out it’s a magnet for spam bots. Within hours your inbox...
