About Us

Find out more about the tribe behind Kapwa Marketing

We are a bunch of passionate web developers & designers, SEOs, paid search professionals, content marketers, digital strategists, and digital marketing consultants that want to constantly grow in the sense of “kapwa”.

We have a very modern interpretation of “kapwa”, and do not only see ourselves in the other, but we really want to grow together with our partners, clients, and everybody we work with. We believe that the world needs more “kapwa”, a more human approach, in everything we do.

Are you interested in working with us? Then do not hesitate to get in touch with our team! We are always looking forward to learn more about you, your challenges, and more importantly goals that we might be able to help you with.

Kapwa Marketing focuses on inbound marketing methods. This means that we apply sustainable content marketing strategies, not only to our own projects but also to our client’s websites. Thus, we try to always create value with everything we do.

In order to be able to create value, you need to understand the needs of your target group(s). This implies that you ask yourself many questions, like a philosopher does. The more questions we ask around whom do we wanna reach?, how do we want to solve problems?, what is the most efficient way to doing things?, which marketing channel(s) might work in this case?, why is this strategy better than others?, etc., the better we will be able to serve.

Are you now wondering how to best get started
with us?

We are more than happy to schedule a free strategy call with you

Do you want to grow your business “the kapwa way”?

We are proud to say that most of our clients enter a longterm relationship with us! Only, if you are successful, we can be successful, too! Rest assured that the whole team at Kapwa Marketing will do everything help you reach your goals.

Some more facts about Kapwa Marketing

Our expertise in HTML goes back to 1998, when John started to learn more about the Hypertext Markup Language at school
Mel has been into Google Ads since 2009, and also visited the Google office in Dublin to find out more exciting details about the search giant
We have a strong German-Filipino background and serve clients from all over the world
With Kapwa Travel, we support a sister company that is fully accredited and recognized world-wide as a leading tour company in the Philippines
Kapwa Marketing has been founded in June 2017, after the tourism industry was struggling once again after the incidents in Bohol and Marawi
John and Mel have started to work for an online marketing company in Munich together back in 2008, the city they were born in
Kapwa Marketing has offices in Cebu (Philippines), Phuket (Thailand), Bavaria (Germany), and soon in Australia!
We are a certified Google Partner and have a very strong knowledge of how Google and other search engines work
Kapwa Marketing has been cooperating with the Klinikum rechts der Isar in Munich (MRI) for some years already regarding cancer research
team members of Kapwa Marketing also give workshops and teach at universities like the Technical University of Munich (TUM) as guest / visiting lecturer