If you’re running a WooCommerce store and want to track customer activity using Google Tag Manager (GTM), you’ll generally have two ways to set it up: You could use the GTM4WP plugin, which comes with a pre-built data layer for WooCommerce. You could set...
Lead tracking accuracy is important in determining the success of lead generation on your website or through your marketing efforts. It gives you an insight into how many leads you are generating and also serves as data that can be analyzed in Google Analytics 4...
Being part of the Kapwa Marketing team, we firmly believe that efficiency and innovation are key factors behind the sustainable growth of any business. Nevertheless, it is much better to actually experience all these concepts rather than learn about them...
How Our Digital Marketing Agency Uses Ahrefs for SEO Success Over the years, Google’s algorithms have evolved, and simply filling an article with keywords isn’t enough to rank well anymore. With this evolution, the sites that stand out are the ones with truly helpful...
Everyone who runs an online business sooner or later starts thinking about using a GTM server container. It is a trendy thing nowadays, with many experts and websites claiming that without it, any online business has no bright future. Generally, they are right, but...
