Google Tag Manager (GTM) serves as a useful tool provided by Google. It helps manage different tracking codes, known as tags, on your website. Unlike Google Analytics, which primarily focuses on reporting and data analysis, GTM specializes in collection and forwarding...
The Kapwa Marketing team has been working on the topic of “server-side tracking” for some time now, as the advantages of this tracking method cannot be denied. The most important pros of server-side tagging and server-side tracking include: The significant...
You place ads on Meta (Facebook & Instagram), Pinterest and Co. and see more and more often the message that event and conversion tracking should not only be integrated on the client or browser side (via pixel or tag), but also Server-side? If the tracking is...
In our last blog post you have learned how you can track clicks on email addresses in etracker Analytics. Today we’re going to focus on the “click on phone number” website target. Add Website Target Process Click on “Basic Reports” in the...
In this article we would like to show you how you can create the click on email address website target in your etracker account. Setting website targets and website target processes in etracker Analytics is important, for example, if you want to import conversions...
Many advertisers who are currently looking for legally compliant Google Analytics alternatives due to TTDSG (Telekommunikations-Telemedien-Datenschutz-Gesetz) and GDPR (General Data Protection Regulation) need a tool that enables them to evaluate Google Ads visitor...
