If you’re running a WooCommerce store and want to track customer activity using Google Tag Manager (GTM), you’ll generally have two ways to set it up: You could use the GTM4WP plugin, which comes with a pre-built data layer for WooCommerce. You could set...
Being part of the Kapwa Marketing team, we firmly believe that efficiency and innovation are key factors behind the sustainable growth of any business. Nevertheless, it is much better to actually experience all these concepts rather than learn about them...
How Our Digital Marketing Agency Uses Ahrefs for SEO Success Over the years, Google’s algorithms have evolved, and simply filling an article with keywords isn’t enough to rank well anymore. With this evolution, the sites that stand out are the ones with truly helpful...
When we were informed on short notice who would be attending Cebu Business Month 2026 on behalf of the company, I hesitated at first. As a web developer, attending a gathering filled with business owners, entrepreneurs, investors, and industry leaders was far outside...
A few weeks ago, my general manager dropped a truth bomb that left me staring blankly at my screen. He told me that as a WordPress developer, we are losing an immense amount of work. The reason? Clients are opting for one-click, AI-generated websites. Why pay a...
Why Divi 5 Is Now My Go-To for WordPress Let’s be honest—anyone who builds websites for a living is constantly hunting for ways to speed up their workflow without cutting corners on quality. Over the years, I’ve cycled through almost every WordPress theme, page...
