…And How to Actually Use Them to Scale Meta Ads (Facebook & Instagram) can generate incredible growth — but only if you track the right metrics. We have seen many Meta Business accounts (be it Business Manager or Business Suite), and the numbers differ a lot from...
Get Structured Data That’s Actually Valid and SEO-Ready When you look for a schema markup generator, you’ll find hundreds of free tools that claim to do the job in seconds. But here is the catch: most tools on the internet spit out generic, incomplete code. They don’t...
Honestly, I didn’t really know what to expect when I started my training at Kapwa Marketing. Everything felt new all at once—new tools, new people, and tasks I wasn’t fully sure how to do yet. It wasn’t just me either. Most of us were just winging it, honestly....
In between Cebu and Bohol, there are small islands with pristine white beaches and crystal-clear waters that rival those of Boracay. The closest of these were Gilutongan and Olango Island. On March 15, the Kapwa Marketing team organized an island-hopping trip to both...
Are you tired of waiting for your developers just to add a simple tracking code to your website? Or worse, editing your website’s code yourself and hoping you don’t break something? In this case, Google Tag Manager (GTM) solves this problem. With the help...
A landing page is simply the first web page a user accesses on a website. It is typically the home page, but it can be something different, like the “About Us”, “Contact Us”, or “Products”. The landing page is apparent on search engine results for Google, Bing, etc.,...
Everyone who runs an online business sooner or later starts thinking about using a GTM server container. It is a trendy thing nowadays, with many experts and websites claiming that without it, any online business has no bright future. Generally, they are right, but...
On September 24, 2025, Google sent an email updating its Google Ads policy on misrepresentations regarding unfair pricing. This sentence sounds extremely bureaucratic at first. However, what lies behind it is quite significant – at least in our opinion. We interpret...
Have you received an email from Google about resolving issues with the EU User Consent Policy and aren’t quite sure what you need to do to comply? You’re aware that it concerns the use of cookies and data processing services (DPS) on your website and the...
December 20th marked a night to remember for Kapwa as the team gathered at Cordova Home Village to celebrate the season with style, heart, and unity! Dressed in vibrant red and white, we embodied the warmth and energy that define our Kapwa spirit. This wasn’t just a...
