Individual Website Development & Programming
Professional web development with focus on SEO and usability
Do you want high online visibility with a website that is appealing to your target group while making a real impact? Our professional web developers will be happy to help you find and implement an optimal solution for your web presence!
Is your existing website not generating the sales you want, requiring you to make changes as soon as possible? Or are you founding a new company and need a brand new website? Kapwa Marketing’s web developers and programmers are here to help you find the right person to create a modern and engaging website for you!
Start-Up
for new businesses- digital marketing consulting
- professional keyword analysis
- individual web design based on Premium WordPress themes
- creation of 5 pages
- optimisation of existing content
- creation of an SEO-friendly and responsive website
- GDPR-cookie-consent, privacy policy, data protection pages
- Google Analytics set-up
Standard
for existing small businesses- digital marketing consulting
- professional keyword analysis
- individual web design based on Premium WordPress themes
- creation of 10 pages
- copywriting of up to 5 new landing pages
- creation of an SEO-friendly and responsive website
- GDPR-cookie-consent, privacy policy, data protection pages
- Google Analytics and Google Tag Manager set-up
- professional goal-tracking / conversion-tracking
- creation of a content marketing plan (12 months)
Business
for small teams- digital marketing consulting
- professional keyword analysis
- individual web design based on Premium WordPress themes
- creation of 15 pages
- copywriting of up to 10 new landing pages
- creation of an SEO-friendly and responsive website
- GDPR-cookie-consent, privacy policy, data protection pages
- Google Analytics and Google Tag Manager set-up
- professional goal-tracking / conversion-tracking
- creation of a content marketing plan (12 months)
- creation of 5 optimized blog articles
When we develop a new website, be assured that we pay attention to a well thought-out coordination of concept, design and web programming. We are also very mindful of SEO-friendliness, usability and conversion rate optimization. So if you want a website that doesn’t just look good and function well, but is also more easily found in search engines and ensures more conversions, we are exactly the right partner for you!
Our services as a website development and programming agency
Our team consists of a number of experienced and meticulous best-practice programmers, who have mastered HTML and PHP as well as CMS and shop programming. Naturally, our web developers are also versed in CSS, SASS, mySQL, jQuery, Javascript, etc
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HTML and PHP Programming
The great advantage of pure HTML or PHP websites is that the programmer can ensure from the beginning that the code is as lean as it is clean, that it is W3C-compliant and fully adheres to current standards. Professionally programmed websites based on HTML and/or PHP are also in general very fast, which is why they are still very interesting, especially from an SEO perspective.
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CMS Programming
Most websites created by our web developers and programmers are based on a content management system (CMS). The logical reason for this is that our customers usually want to be able to maintain their website content on their own. Systems that we often use are for example WordPress, Redaxo or Contao. However, we can also implement your new website in Typo3, Joomla or Drupal if desired. But due to their intuitive and relatively simple usability, WordPress websites are what we tend to implement more often than sites based on other CMS.
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Shop Programming
Do you require a functional and technically precise online shop with high usability? As an experienced web development agency we can offer you professional assistance in this area as well! Our preferred shop software selections are Shopware and Woocommerce. However, you are also welcome to contact us should you prefer a shop based on xt Commerce, Magento or PrestaShop.
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Programming of Individual Modules
Our web programmers implement completely new websites and online shops as well as individual modules that you absolutely need for your existing web presence. Our web developers are also able to optimize already existing websites and program them in a more SEO-friendly way.
So how does Kapwa Marketing approach website programming in concrete terms?
During the development of your new website, we will provide you with an experienced project manager who will coordinate concept, design and web programming together with you. Our project manager is your personal contact person and the intermediary between you and our team of programmers, web designers and SEO experts.
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Analysis
Before we start with the conceptual design of your website, we carry out some important analyses. We learn all we can about your company as well as its services, products and unique selling points. At the same time, we analyse in great detail the websites and online marketing measures of your competitors. Crucial to the SEO-friendly basic structure of your new website is the execution of a detailed keyword research. For this we use tools such as Google Ads Keyword Planner, Ahrefs, Google Trends or Google Search Console. The keyword analysis helps us to find the optimal navigation and URL structure for your new website. Professional search engine optimization starts even before the actual web development and website programming.
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Conceptualisation of Your New Website
After we have carried out all the necessary analyses, we design your new website in close consultation with you. During the conceptual design phase, we completely dispense with graphic design drafts, as there are far too many different devices, browsers and screen resolutions available today to cover all the many different variants with just a few drafts. Furthermore, the creation of design drafts is cost-intensive. The conceptual design of your new website is rather based on existing websites that we or other agencies have already developed and which can be considered very successful. Furthermore, the choice of colours will depend on your corporate design and also your logo. The preservation of your corporate identity is very important to us when programming your new website. We are happy to incorporate individual requests and specifications into our concept, especially since we always offer individual web development.
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Website Programming in a Test Environment
After your new website is roughly outlined conceptually, the actual website programming begins within a test environment. We will send you the link to this test environment right at the beginning, so that you can always keep an eye on the progress and development of your website. Your new website will be developed element by element in close consultation with you. If the elements initially planned do not have the desired effect, we can make individual adjustments - until the look and feel of the website is right and you are satisfied. Our experience shows that web development based on very concrete graphic designs is anything but easy. Therefore we program all templates and elements of a website in a test environment. And we also reprogram and change them if they simply do not achieve the effect we initially hoped for.
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Cross Browser Testing
After all important templates and elements of your new website have been programmed and all contents have been entered, we conduct extensive cross-browser testing before the go-live. This means that we will take a very close look at the website on various devices and in all common browsers and resolutions in order to eliminate any display errors. Our programmers and web developers take a very thorough and precise approach to this important step.
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Go-Live After Approval
Once all display errors have been eliminated and eradicated, the new website can go online. As a matter of principle, we only take care of the go-live after your explicit approval. So you take over our programming work before the website finally goes online.
Why should Kapwa Marketing take care of your website programming needs?
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