Professional web design agency 

Responsive web design from the experts

Responsive web design is crucial to a visitor’s experience of your website, so we practice this approach as a standard. We focus on designing your web pages to make a great impression regardless of the device used, may it be on desktop, smartphone or tablet. Great visual elements are just as important as recognizable fonts (readable fonts are essential!). Also key are functionality for links and buttons, text contact that remains optimized so that it's easily read by search engines and most importantly for interested users.

What does good web design cost?

The web design costs depend, among other things, on the marketing goals that you want to achieve with your professional website. In order to determine a suitable price, it is therefore necessary to answer many important questions: Which customers should be reached? What are important conversions (e.g. contact requests, direct sales, newsletter sign ups) that should be reached by certain subpages or even landing pages? Are there complex additional functions desired requiring next level programming? Ultimately, good web design must pay off. A professional website is an investment that is well planned and coordinated with the company's goals. Corporate Identity (CI) and Corporate Design (CD) must of course be maintained or even developed in the first place.

Web development with clean programming

The transition from the purely graphic design of a website (e.g. based on Photoshop) to the actual implementation and programming of a web presence is often fluid. Our web programmers are also capable web designers and therefore able to estimate the programming effort for a certain web design. Basically we at Kapwa Marketing speak of website development and web design. In our opinion web projects are these days exposed to constant change and require constant updating. .

SEO web design from expert professionals

Our founding team members have been practicing professional search engine optimization (SEO) since 2008, so we view the combination of solid SEO & great web design as essential for a successful website. We’ve had new clients come to us who had purchased expensive websites (from so called web designers) which were completely unsuitable in terms of SEO. When SEO is not considered at the start of the web design process, additional costs can arise when it comes time to optimise your site and get it working for you. This can mean complete reprogramming and therefore in principle a whole new web design. Professional web designers in this era should also have search engine optimization in mind. This means that even before creating an aesthetically appealing site, the user guidance, website architecture, keyword allocation and other technical SEO aspects must be analyzed and defined to enable excellent web design. We offer attractive Web Design & SEO packages at a comparably low price, because you do not have to "pay twice". We will happily send you reference projects from satisfied customers.

Discussion of brief and requirements

We will arrange a phone call (or a video call via Skype or zoom) to discuss your ideas, requirements, etc. If you already have a website, we will look at its history and can plan a relaunch with you. Experience shows that many customers come to us because other agencies simply did not consider a strategic view when designing the website.

Defining key goals

We are often amazed that many people do not know what it is they want to achieve with their own website. Accordingly, the web design cannot be created in a target-oriented way. We will define the really important goals with you and discuss what can realistically be achieved depending on the budget. We use the SMART principle, whereby goals should be specific, measurable, achievable, relevant and scheduled. Digital marketing meets all these aspects, provided that the framework for this has been precisely defined. Important goals include more visitors, various micro-conversions (e.g. newsletter subscriptions, the .pdf download of a company brochure) and clicks on telephone numbers). These targets can be tracked very precisely with Google Analytics or the Google Tag Manager (GTM), if desired. We are happy to help you with this. We are one of the few agencies that can implement complex GTM setups for our partners. Data-driven-decisions become possible from the outset.

Detailed keyword and competitor analysis

In connection with the definition of objectives, the target groups are also defined. As experienced search engine optimizers (SEO), we see considerable potential for niche and thus target group identification, especially in a solid keyword analysis. During keyword research we often come across keywords that were not obvious to begin with. Of course, a professional analysis of the competition and market is also included, so that we get a well-rounded picture, which also has an important influence on the web design. Logical keyword mapping, the sketching of a suitable website structure and visual or aesthetic design considerations are now coordinated.

Strategic positioning

The goal is not to create a website that is simply just "there", but a professional web presence that underlines and emphasizes your strategic positioning. With the help of keyword analysis, suitable web content can be created that communicates your unique selling propositions (USPs) and facilitates conversions (leads & sales). With professional web design, the aim is for the homepage to state clearly what it’s all about. Landing pages must be designed for clear actions, whereby there is a distinction between SEO and SEM or SEA landing pages. Some subpages can be developed more commercially, others are more informative.

Creation of the web design on our test server

Once the most important parameters have been defined, our team of internet marketers, programmers, online editors, CRO experts and management consultants will get active to create a first draft. However, we can also develop the project on your server after consultation. We will check early anyway what your server environment looks like, so that no surprises arise during the migration.

Depending on the web design package, up to three correction loops

Of course, you can also express change requests during project creation, which we will be happy to implement for you. In doing so, we can go through up to three correction loops depending on the package booked or the contract agreed upon. In rare cases we may have to make a price increase, and if this is the case we will communicate it clearly.