Keyword analysis with Google Ads Keyword Planner and other tools 

Strategy and Positioning

We view keyword research using Google Ads Keyword Planner and other tools as so important and fundamental that it should occur at the beginning of the development of your company and marketing strategy. Because you can only position yourself accordingly if you, as an entrepreneur, know what your prospective customers are actually looking for. Numerous management consultants and coaches in the field of business start-ups and professional reorientation have already recognized this and are working closely with us on keyword research. As an official Google partner, we can carry out the relevant keyword analyses in various languages for various regions - worldwide.

Website Structure / Website Architecture

A detailed keyword analysis is not only an important foundation for your marketing strategy, but also for the structure and architecture of your website. We can only give you meaningful recommendations for your menu, navigation and URL structure based on precise keyword research. Once the website structure, navigation and URLs have been defined, we also make a very precise keyword allocation. Each page (start page / sub-pages) should be assigned a meaningful keyword cluster without cannibalizing. Experience has shown that optimizing two different or multiple subpages for the same keywords is anything but SEO-friendly.

Landing Pages

The thorough keyword analysis using Google Ads Keyword Planner and similar tools is also important for the structure of the individual landing pages. However, a very granular and precise procedure is necessary here so that all important search terms of a keyword cluster can be found. The more precise the keyword research, the better the structure of the text for the respective landing page can be. We recommend every entrepreneur who does not have access to the exact keyword data and databases of Google to contact an agency that specializes in very thorough keyword analyses and, as an official Google partner, has the appropriate access . Your online marketing can only be classified as professional if it is based on keywords that are particularly relevant to your target group - and that are entered into search engines often enough! .

Content Plan / Editorial Plan

Granular keyword research is also important for creating a well thought-out content plan (keyword: content marketing). The exact breakdown of the keywords is relevant here: Which keywords are more suitable for static subpages or pages that revolve around your products and services? And which search terms can be better processed in (how-to) specialist articles or blog posts? Newly published specialist articles or blog posts are usually also used for social media activities. It is all the more important to optimize these texts for keywords that are actually relevant for your target group.

Detailed Introductory talk

In order to carry out a professional keyword analysis, we first would like to get to know you and your company as best we can. During a detailed initial meeting, we will ask you about your products, services and unique selling points, as well as your corporate philosophy, mission and vision. The more information we receive about you and your company in a detailed introductory meeting, the better and more comprehensive the keyword analysis can be in the end.

Competitor Analysis

Before we “kick on” the Google Ads Keyword Planner and other tools to perform an initial keyword analysis, we carry out a very detailed competitor analysis. Ideally, you will be able to name your ten most important colleagues. In the competitor analysis, we check very carefully which keywords are particularly important for your competitors and why they are already ranking in Google. Professional tools such as Sistrix or Ahrefs are used here, which we believe every good online marketing agency should use. The competitor analysis, together with the data and information we received from our introductory interview, gives us very good starting points for an initial keyword analysis with Google Ads Keyword Planner and Co.

First keyword analysis with Google Ads Keyword Planner

At this stage the Google Ads Keyword Planner is finally utilised. If you only want data and search volumes for English keywords that are entered in English-speaking regions, we will select the settings accordingly. Basically, we can screen and analyze keywords in a wide variety of languages ​​and regions around the world. The secret to a very detailed and granular keyword analysis is to enter a large number of different keywords and keyword combinations * in order to be able to find almost all search terms that are particularly relevant to your company and marketing strategy due to the high search volume. We check the keyword and advertising opportunities proposed by Google very carefully. In a clear Excel table, we manually cluster related keywords and also specify the respective monthly search volumes in the analyzed region. When creating the keyword analysis, we also enter interesting terms into Google to get more information on the relevant topic. We also read through numerous topic-relevant articles in order to get even more inspiration. * one after the other, as only a maximum of 10 keywords can be entered per search

Extended keyword analysis after feedback discussion

Once the first keyword analysis has been carried out with the help of the Google Ads Keywords Planner, we will send it to you so that you can mark the keywords found using the traffic light principle. Keywords marked green are very good, orange marked good and red marked rather unusable. On this basis, we will then carry out an extended keyword analysis, with our main focus on the search terms marked in green and orange. Tools such as Google Trends, Google Suggest, keywordtool.io, Sistrix, Ahrefs and Co. are also used for the first and the extended keyword analysis. We use many sources and tools to ensure the best possible keyword research. Only a very thorough procedure can do justice to the high relevance and importance of keyword analysis.

Recommendations for navigation and URL structure

The more relevant or green and orange keywords we can find in close consultation with you, the better recommendations we can then give for your navigation and URL structure. If your existing website architecture is only insufficiently optimized for the most important keywords, it is worth considering relaunching your website. When we create new websites as a full service agency, keyword research is always at the very beginning of our work. Strategy and positioning depend too much on what your target audience is actually looking for. However, the search intentions must also be taken into account. You can recognize a good online marketing agency by the importance it attaches to keyword analysis!