The team at Kapwa Marketing is proud to say that we have always kept our eyes open to further develop our skills and grow with our clients. Back in the day, we considered ourselves as an SEO agency, maybe also as a Google Ads agency. But then, one of our clients basically begged us to also offer web design & development. Over the years, we were able to gain more expertise and become more professional in this field as well.
Having built countless of websites along the way, some of the were multi-language projects with half a dozen languages, we have reached a new level in our operations, and are very grateful for more and more companies approaching us to help them grow in the digital world. And with the change of the digital marketing industry, we also have to adjust.
Social Media has become so important that many of our clients asked us to help them also with Facebook Marketing, LinkedIn Posts, Instagram, Youtube, and also Pinterest (while we think that Pinterest is just another search engine). Even Tik Tok is on our list, and we have experimented with this platform, since it might be very effective in certain industries.
Advanced Tracking with GTM and Facebook Pixel
Experimenting with all those platforms is very exciting but at the same time, we always need to be mindful of our client’s budgets and think twice about where to invest it – especially for our clients who have a very tight budget. Then it is even more important to keep track of all the micro-conversions, user behaviour, and all other data that can help to make better data-driven decisions.
Adding a Facebook Pixel via Google Tag Manager (GTM) can be a real challenge, when the interface of relevant platforms seem to change every now and so often; however, thankfully we have an ever curious and dynamically growing team that does not stop to learn new things.
In short: we are more than happy that we are able to offer social media marketing services to more and more of our partners, so we can reach the next level in digital marketing, in a more holistic and effective way!