Some advertisers who use analytics tools to measure the success of online marketing campaigns sometimes forget to exclude their own IP address(es) from the count. The consequence of this is that your own sessions are counted, which reduce the data quality in the tool...
The team at Kapwa Marketing finds etracker Analytics to be an excellent alternative to Google Analytics. For this reason, we are going to show you today in detailed step-by-step instructions how you can carry out the etracker standard configuration. If you don’t...
Is the use of Google Analytics legal or illegal in the EU? More and more website operators and online marketing consultants are dealing with this question. While some claim that the use of Google Analytics is illegal, others simply do not want to believe or admit this...
The team at Kapwa Marketing is proud to say that we have always kept our eyes open to further develop our skills and grow with our clients. Back in the day, we considered ourselves as an SEO agency, maybe also as a Google Ads agency. But then, one of our clients...
GOOGLE NOVEMBER 2021 CORE UPDATE: Yay or Nay? Google has revamped its algorithms and systems, once again. The major update endeavor by the giant search engine company started rolling out last November 17, 2021 and was completed on November 30. Similar with the...
The buyer’s journey is a helpful marketing model that is strongly linked to inbound marketing. Knowledge of the buyer’s journey can help marketers and businesses improve the overall buyer experience giving them a few steps ahead of the competitors. Have you ever...
In this article, we will cover our best practices regarding Google Responsive Search Ads. What are Responsive Search Ads (RSA)? Going back to the basics of “responsiveness”, the word signalizes that someone or something is respondig to someone or...
WordPress is commonly used by web developers in creating websites. It is an open-source CMS and its features include plugin architecture. Plugins can help you work efficiently and swiftly but at the same, some plugins may also harm your website’s performance,...
Most people consume information first before they take that first step to buy. Brands that aim to win more leads will have to utilize digital marketing conscientiously. Today, anything can be searched online. With a simple click of a button, you’ll find ready answers...
SEO is a fairly interesting topic. It never gets old and it never gets boring. There are so many things to discuss – so many branches, developments and new trends. Moreover, SEO is not a one time big time setup but rather, it is an ongoing process. You need to...
