In an SEO analysis or an “SEO audit”, important factors are checked which have an impact on search engine optimization or which can also prevent better rankings in the search result pages. In this article, we briefly and concisely present five points that...
Do you find your content strategy helpful enough for your business? If not, how can you make it work? Many companies do not spend enough time to produce high quality content, mainly because they don’t how to do it. It is very important to reach your target...
In addition to keyword analysis, the keyword map is one of the most important pillars of a successful SEO strategy. The keyword map or keyword mapping refers to the allocation of the main keywords researched during the keyword analysis and found to be relevant to the...
In today’s post, we want to share 10 useful tips that can help you create a professional keyword analysis. As a digital marketing agency that has been active for many years, we naturally use these tips ourselves! 😉 Turn on your keyword radar from the start!...
We recently published step-by-step instructions for the etracker basic integration in our blog. This basic integration already provides a nice amount of data, which can be sufficient for many sole proprietorships and SMEs. However, if you want to delve a little deeper...
The labor shortage that is currently prevailing in The United States runs through numerous sectors, and many companies have great difficulties finding qualified employees. The high number of registered unemployed – over 6 million (as of 08/2022) – does not...
Some advertisers who use analytics tools to measure the success of online marketing campaigns sometimes forget to exclude their own IP address(es) from the count. The consequence of this is that your own sessions are counted, which reduce the data quality in the tool...
The team at Kapwa Marketing finds etracker Analytics to be an excellent alternative to Google Analytics. For this reason, we are going to show you today in detailed step-by-step instructions how you can carry out the etracker standard configuration. If you don’t...
Is the use of Google Analytics legal or illegal in the EU? More and more website operators and online marketing consultants are dealing with this question. While some claim that the use of Google Analytics is illegal, others simply do not want to believe or admit this...
The team at Kapwa Marketing is proud to say that we have always kept our eyes open to further develop our skills and grow with our clients. Back in the day, we considered ourselves as an SEO agency, maybe also as a Google Ads agency. But then, one of our clients...
