Everyone who runs an online business sooner or later starts thinking about using a GTM server container. It is a trendy thing nowadays, with many experts and websites claiming that without it, any online business has no bright future. Generally, they are right, but...
Have you received an email from Google about resolving issues with the EU User Consent Policy and aren’t quite sure what you need to do to comply? You’re aware that it concerns the use of cookies and data processing services (DPS) on your website and the...
Google Tag Manager (GTM) serves as a useful tool provided by Google. It helps manage different tracking codes, known as tags, on your website. Unlike Google Analytics, which primarily focuses on reporting and data analysis, GTM specializes in collection and forwarding...
The Kapwa Marketing team has been working on the topic of “server-side tracking” for some time now, as the advantages of this tracking method cannot be denied. The most important pros of server-side tagging and server-side tracking include: The significant...
You place ads on Meta (Facebook & Instagram), Pinterest and Co. and see more and more often the message that event and conversion tracking should not only be integrated on the client or browser side (via pixel or tag), but also Server-side? If the tracking is...
In our last blog post you have learned how you can track clicks on email addresses in etracker Analytics. Today we’re going to focus on the “click on phone number” website target. Add Website Target Process Click on “Basic Reports” in the...
