Everyone who runs an online business sooner or later starts thinking about using a GTM server container. It is a trendy thing nowadays, with many experts and websites claiming that without it, any online business has no bright future. Generally, they are right, but...
On September 24, 2025, Google sent an email updating its Google Ads policy on misrepresentations regarding unfair pricing. This sentence sounds extremely bureaucratic at first. However, what lies behind it is quite significant – at least in our opinion. We interpret...
Have you received an email from Google about resolving issues with the EU User Consent Policy and aren’t quite sure what you need to do to comply? You’re aware that it concerns the use of cookies and data processing services (DPS) on your website and the...
December 20th marked a night to remember for Kapwa as the team gathered at Cordova Home Village to celebrate the season with style, heart, and unity! Dressed in vibrant red and white, we embodied the warmth and energy that define our Kapwa spirit. This wasn’t just a...
With more than 86 million active online users, the Philippines’ ecommerce industry is continuously on the rise. The country’s eCommerce market reached $17 billion in 2021 and is expected to increase by 17% by 2025. The global online retail sector is also projected to...
Google Tag Manager (GTM) serves as a useful tool provided by Google. It helps manage different tracking codes, known as tags, on your website. Unlike Google Analytics, which primarily focuses on reporting and data analysis, GTM specializes in collection and forwarding...
In today’s rapidly evolving landscape, digital transformation has become more than just a buzzword – it’s an essential tool for businesses striving to remain competitive and relevant in the digital age. From revolutionizing customer experiences to...
In the dynamic landscape of search engine optimization (SEO), one factor remains constant: the importance of backlinks. Backlinks, also known as inbound or incoming links, play a pivotal role in determining the credibility, authority, and visibility of a website in...
The Kapwa Marketing team has been working on the topic of “server-side tracking” for some time now, as the advantages of this tracking method cannot be denied. The most important pros of server-side tagging and server-side tracking include: The significant...
You place ads on Meta (Facebook & Instagram), Pinterest and Co. and see more and more often the message that event and conversion tracking should not only be integrated on the client or browser side (via pixel or tag), but also Server-side? If the tracking is...
