Grow Your Business Faster with Meta Ads That Work
Performance marketing that works for you—not the other way around.
We develop customized campaigns that measurably bring in customers and enable your business to grow sustainably.
Get More Out of Your Meta Ads
You don’t just want to boost random posts and get more clicks in the metaverse, but actually generate more sales and leads using Facebook & Instagram Ads. It’s absolutely possible! But success depends on one crucial factor: proper event tracking, ideally implemented via a server (keyword: ‘server-side tracking’).
Targeted Meta Ads (Facebook & Instagram)
Did you know that running Facebook and Instagram ads can improve your SEO and Google Ads results?
By increasing engagement and driving consistent traffic, Meta Ads help your business appear more credible online. Schedule a free consultation to find out how it works!
Why Meta Ads & Performance Marketing?
Meta Ads can help you significantly increase your reach and connect
with new target audiences.
If set up correctly, you can strategically increase
inquiries and even scale sales.
The costs remain transparent and
easily controllable.
There are clear key performance indicators (KPIs) such as
ROAS, CPL, CAC, CPM, and many more.
Do you want to try out Meta Ads (Facebook & Instagram) and get started with targeted advertising? Then we look forward to hearing from you!
Our Meta Ads packages (Facebook & Instagram)
Find the right offer for your Meta Ads campaign here.
Meta Ads Basic Package
- Creating a meta ads strategy
- Setting up an effective campaign structure
- Creating and testing relevant target groups
- Setting up a remarketing campaign
- Support for configuring the pixel (browser)
- Briefing for required creatives and copy
- Start of the first test phase
- Monitoring, optimization, and reporting for the first month (subsequent months depending on the effort and scope of the campaigns)
Meta Ads Advanced Package
- All services that are included with the “Meta Ads Package Basic.
- Creating creatives and copy for the ads (static ad creatives, carousel creatives, scripting for video creatives (we don’t record videos, but provide detailed specifications)
- Editing for video creatives (we finalize the video ads)
- Audit of landing pages relevant to the ads, including design suggestions: We review the landing pages and optimize them for conversions.
Meta Ads Pro Package
- All services that are included with the “Meta Ads Package Advanced.” Setting up advanced conversion tracking using the Meta Conversions API (CAPI) and server-side tracking, with the monthly costs for SST being billed directly to the customer by the respective provider, such as stape.io.
- Review and adjustment of the setup between Meta, Google Tag Manager, Google Analytics, and possibly other service providers to further optimize the data infrastructure.
Why you should entrust your Meta Ads campaigns to us?
Over 15 years of experience
Some of our team members have been working professionally in digital marketing since 2008. In addition to Meta Ads, we focus extensively on Google Ads, SEO, web tracking, and web development, among other things.
One-time payment
The prices for our meta ads packages are one-time fees. There are no recurring monthly costs, and we can also take over campaign management afterwards.
No contractual obligation
You are not entering into a long-term contract with us, unless you absolutely want to add individual, monthly campaign management.
Fast and efficient implementation
We place great emphasis on the fast and efficient implementation of your Meta Ads campaigns.
Possibility of individualism
Do you have specific requirements? We’d be happy to develop a customized meta ads package for you!
Checking the setup
The entire setup will be checked in a joint video call (Zoom, MS Teams, or similar) – live and in color!
What we need from you
Full access to your Meta Business Manager/Meta Business Suite (ideally, you add us as a partner and
grant us access to the relevant assets like FB Page, IG account, Pixel, Ad Account etc.)
Access to your Google Tag Manager container
(if it already exists)
Access to your Google Analytics 4 account
(if you already have one)
Access to your website/your shop
(e.g., WordPress login, partner access for Shopify, etc.)
Further access, such as to the Google Ads account (if available),
will allow us to gain a deeper understanding of all previous measures.
Pro tips in this context
Using the highly effective Performance Max Ad in Google Ads: Server-side GA4 tracking allows you to use the highly effective, AI-powered Performance Max Ad in Google Ads based on as much conversion data as possible.
Transfer of event and conversion data to Meta: Thanks to server-side GA4 tracking, event and conversion data from Apple device users can also be passed to Meta. This enables more effective, AI-powered Meta Ads ad formats.
More valid data for attribution and conversion path analysis: Server-side tracking gives you more data for your attribution and conversion path analysis than classic browser-side tracking.
FAQ about Meta Ads
-
What should my budget for Meta ads be?
In principle, Meta ads can be run with very small budgets, although we recommend a daily budget of at least $10-20 per campaign to allow the algorithm to learn more effectively. As a very rough guideline, a monthly budget of approximately $1000-2000 (pure ad spend) would be a good starting point.
-
Should I use the Meta Business Suite or the Meta Business Manager?
The Meta Business Suite and the Meta Business Manager are now very similar in functionality. However, the professional use of Meta Ads is very limited without one of these two alternatives, which is why we usually set up a corresponding business portfolio via business.facebook.com, if one doesn't already exist.
-
Is the use of Meta ads, including targeting, legal?
In principle, Meta Ads campaigns, like Google Ads campaigns, can be implemented in compliance with the GDPR, although the legal situation should always be kept in mind. Since we are not a law firm ourselves, we always act to the best of our knowledge and belief and inform our clients of the legal requirements. In any case, we review the respective privacy policy, and the corresponding cookie consent banner can then, if necessary, make technical adjustments with the help of our team after consultation.
-
Why is server-side tracking important for even better Meta ads?
The possibilities of the client-side Facebook Pixel are limited, as, for example, the Apple browser Safari blocks the Facebook Pixel from the outset. In our view, the use of server-side tracking is essential for effective, AI-powered Meta ad campaigns.
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