Web tracking is a critical aspect of online marketing, and it holds immense potential for entrepreneurs and business owners. Its power lies in the ability to measure the success of digital marketing efforts through web tracking and web analysis. However, it’s...
Digital marketing is a dynamic field that constantly evolves as technology advances. To stay ahead in the game, it’s essential to master the fundamental aspects of digital marketing. In this article, we’ll discuss the main takeaways from our ECCP Competency...
In addition to keyword analysis, the keyword map is one of the most important pillars of a successful SEO strategy. The keyword map or keyword mapping refers to the allocation of the main keywords researched during the keyword analysis and found to be relevant to the...
In today’s post, we want to share 10 useful tips that can help you create a professional keyword analysis. As a digital marketing agency that has been active for many years, we naturally use these tips ourselves! 😉 Turn on your keyword radar from the start!...
We recently published step-by-step instructions for the etracker basic integration in our blog. This basic integration already provides a nice amount of data, which can be sufficient for many sole proprietorships and SMEs. However, if you want to delve a little deeper...
Some advertisers who use analytics tools to measure the success of online marketing campaigns sometimes forget to exclude their own IP address(es) from the count. The consequence of this is that your own sessions are counted, which reduce the data quality in the tool...
