The Kapwa Marketing team has been working on the topic of “server-side tracking” for some time now, as the advantages of this tracking method cannot be denied. The most important pros of server-side tagging and server-side tracking include: The significant...
You place ads on Meta (Facebook & Instagram), Pinterest and Co. and see more and more often the message that event and conversion tracking should not only be integrated on the client or browser side (via pixel or tag), but also Server-side? If the tracking is...
In our last blog post you have learned how you can track clicks on email addresses in etracker Analytics. Today we’re going to focus on the “click on phone number” website target. Add Website Target Process Click on “Basic Reports” in the...
In this article we would like to show you how you can create the click on email address website target in your etracker account. Setting website targets and website target processes in etracker Analytics is important, for example, if you want to import conversions...
Many advertisers who are currently looking for legally compliant Google Analytics alternatives due to TTDSG (Telekommunikations-Telemedien-Datenschutz-Gesetz) and GDPR (General Data Protection Regulation) need a tool that enables them to evaluate Google Ads visitor...
In today’s digital age, web security and computer safety have become paramount for individuals and businesses alike. With the ever-increasing reliance on technology, it’s crucial to protect your data and devices from a wide range of threats, including data...
Web tracking is a critical aspect of online marketing, and it holds immense potential for entrepreneurs and business owners. Its power lies in the ability to measure the success of digital marketing efforts through web tracking and web analysis. However, it’s...
Digital marketing is a dynamic field that constantly evolves as technology advances. To stay ahead in the game, it’s essential to master the fundamental aspects of digital marketing. In this article, we’ll discuss the main takeaways from our ECCP Competency...
In the digital era, the internet has become a platform that offers countless opportunities, including various online jobs. The ability to work remotely has its benefits, but it has also given rise to a darker side of the web – online job scams. These scams are...
Table of Contents Top 10 SEO Tips in 20231. Focus on Content Quality2. Avoid Duplications and Thin Content3. Update Your Existing Pages4. Optimize Your Images5. Implement Keyword Research and Allocation6. Improve Your Page Speed7. Mobile Friendliness is Crucial8....
