On September 24, 2025, Google sent an email updating its Google Ads policy on misrepresentations regarding unfair pricing. This sentence sounds extremely bureaucratic at first. However, what lies behind it is quite significant – at least in our opinion. We interpret...
Have you received an email from Google about resolving issues with the EU User Consent Policy and aren’t quite sure what you need to do to comply? You’re aware that it concerns the use of cookies and data processing services (DPS) on your website and the...
The Kapwa Marketing team has been working on the topic of “server-side tracking” for some time now, as the advantages of this tracking method cannot be denied. The most important pros of server-side tagging and server-side tracking include: The significant...
You place ads on Meta (Facebook & Instagram), Pinterest and Co. and see more and more often the message that event and conversion tracking should not only be integrated on the client or browser side (via pixel or tag), but also Server-side? If the tracking is...
In our last blog post you have learned how you can track clicks on email addresses in etracker Analytics. Today we’re going to focus on the “click on phone number” website target. Add Website Target Process Click on “Basic Reports” in the...
