Does page speed really matter? Can page speed optimization translate to better conversions? Does it actually affect Google rankings? How can you speed up your site? These are the questions we will try to figure out.
Well, I bet everyone wants a speedy site. I mean, who doesn’t? Isn’t it a pleasant experience when you click on a site and it loads quickly? In contrast, a slow-loading, lagging site is certainly not the best experience.
In a snap, visitors can easily exit the page and click on other sites. Of course, we would not want to miss our one chance to capture that potential client. Thus, page speed optimization must be done.
So yeah, I think the answer is YES – page speed matters and it will continue to matter especially in the new digital normal.
Page Speed Defined
In simplest terms, moz.com defines page speed as “a measurement of how fast the content on your page loads”. It is a noticeable factor that generally affects the overall user experience of a website.
Page Speed: A Google Ranking Factor
Today, most people use mobile devices when they search or Google for something. Thus, sites that champion page speed optimization not only on desktops but also on mobile devices, can easily outrank those who don’t.
In 2010, Google started using page speed as a ranking factor but it was focused on “desktop searches only”. Now, Google has stretched its boundaries by making it a ranking factor even on mobile searches. Since July of 2018, Google began to look at how fast mobile pages are and used it as a ranking factor in mobile search. | Source: searchengineland.com
Website Load Time | Page Load Speed
A report published by yoast.com states that the average time for a mobile landing page to load is 22 seconds. However, not all visitors can wait that full 22 seconds. People don’t like waiting. When they want something, they want it right away.
Websites that load more than 3 seconds will probably lose potential customers. The chance of a bounce increases 32% when the page load time goes from 1s to 3s. 1s to 5s increases the chance to 90% and if your site takes up to 10s to load, the chance of a bounce increases to 123%.
While page speed is important for SEO, it is even more important for the user experience, conversion and overall customer happiness.
Website Performance: Test Your Website Speed
There are many free online tools that can help check your page speed. Most of them offer a 7-day to 1-month free trial.
Video on Top 15 SEO Tools by Kapwa Marketing
Free trials are a great opportunity to explore digital tools that can help propel your overall performance. If it’s good, take it. Invest in good digital tools. Get a paid version if you must. It will surely bring you somewhere. You can also use a combination of comparable digital tools to help you cross-check results.
Page Speed Checker and Tools
One popular and widely used page speed tool is PageSpeed Insights. It is run by Google so you know already it’s a high authority tool.
It is easy to use, visual and highly prescriptive. It shows your page speed score and lists down recommendations on how to better improve your page performance. This way, you will know exactly which problems to fix so you can effectively give the right solutions.
Google PageSpeed Insights allows you to check the page speed of your own website as well as your competitors’. Use it to your advantage in implementing your digital strategies.
PageSpeed Score of Kapwa Marketing
How to Use Google PageSpeed Insights
- Simply go to the PageSpeed Insights page or click here: https://developers.google.com/speed/pagespeed/insights/
- Hover the mouse to the search box and enter your website URL
- Click analyze
- After a few seconds, the page will show the results of the page speed performance of your website – page speed score is available on both mobile (default) or desktop
Page Speed Optimization Score
Google PageSpeed result uses a scale of 0 to 100 and is color-coded, as follows:
- Red – Scores 0-49 which means slow
- Yellow – 50-89 which means average
- Green – 90-100 which means fast
Of course, you would want to target the green result which is anything between 90-100 score.
Other Online Page Speed Tools
There are other digital tools that you can experiment with. Here is a list of what we can recommend:
Pingdom page speed test
GTmetrix website speed
Website Speed Optimization
There are tons of blog posts that will teach you how to optimize page speed for better results. Techniques such as compressing image sizes, use of a small WordPress theme, fixing codes, minimizing animation and so on are some of the suggested ways to speed up the loading of your site. It can be quite technical but it is worth every effort.
In case you don’t know where or how to start, then contacting a page speed specialist will make the job easier for you. They surely know what to do and achieve the best results.
Page Speed Optimization Expert: We Can Help Speed Up Your Website
At Kapwa Marketing, we can help improve the loading speed of your page. We can help get you a 90-100 page speed score just how we did it on our own site and to many more valued clients. We will figure out why your page is loading slowly and rigorously work on detected issues to improve your site’s performance.
Our one-to-one customer relationship and individualized web services guarantee growth-driven transformation to your business. We can get the job done and we do it excellently!
Get faster page speed and derive so much value (like keyword analysis, SEO optimization, higher search rankings, competitive analysis, link building, data-driven reports, etc.) when you work with us. We deliver exceptional online solutions with focus on SEO, SEA and SEM to varied clients globally.
Feel free to send us an inquiry and together, let’s improve the page speed of your website right away! 😉