Are you tired of waiting for your developers just to add a simple tracking code to your website? Or worse, editing your website’s code yourself and hoping you don’t break something? In this case, Google Tag Manager (GTM) solves this problem. With the help...
A landing page is simply the first web page a user accesses on a website. It is typically the home page, but it can be something different, like the “About Us”, “Contact Us”, or “Products”. The landing page is apparent on search engine results for Google, Bing, etc.,...
December 20th marked a night to remember for Kapwa as the team gathered at Cordova Home Village to celebrate the season with style, heart, and unity! Dressed in vibrant red and white, we embodied the warmth and energy that define our Kapwa spirit. This wasn’t just a...
With more than 86 million active online users, the Philippines’ ecommerce industry is continuously on the rise. The country’s eCommerce market reached $17 billion in 2021 and is expected to increase by 17% by 2025. The global online retail sector is also projected to...
In today’s rapidly evolving landscape, digital transformation has become more than just a buzzword – it’s an essential tool for businesses striving to remain competitive and relevant in the digital age. From revolutionizing customer experiences to...
Digital marketing is a dynamic field that constantly evolves as technology advances. To stay ahead in the game, it’s essential to master the fundamental aspects of digital marketing. In this article, we’ll discuss the main takeaways from our ECCP Competency...
