With more than 86 million active online users, the Philippines’ ecommerce industry is continuously on the rise. The country’s eCommerce market reached $17 billion in 2021 and is expected to increase by 17% by 2025. The global online retail sector is also projected to...
In today’s rapidly evolving landscape, digital transformation has become more than just a buzzword – it’s an essential tool for businesses striving to remain competitive and relevant in the digital age. From revolutionizing customer experiences to...
Digital marketing is a dynamic field that constantly evolves as technology advances. To stay ahead in the game, it’s essential to master the fundamental aspects of digital marketing. In this article, we’ll discuss the main takeaways from our ECCP Competency...
Table of Contents Top 10 SEO Tips in 20231. Focus on Content Quality2. Avoid Duplications and Thin Content3. Update Your Existing Pages4. Optimize Your Images5. Implement Keyword Research and Allocation6. Improve Your Page Speed7. Mobile Friendliness is Crucial8....
Do you find your content strategy helpful enough for your business? If not, how can you make it work? Many companies do not spend enough time to produce high quality content, mainly because they don’t how to do it. It is very important to reach your target...
The team at Kapwa Marketing is proud to say that we have always kept our eyes open to further develop our skills and grow with our clients. Back in the day, we considered ourselves as an SEO agency, maybe also as a Google Ads agency. But then, one of our clients...