Maximize Your ROI with Data-Driven Performance Marketing
At Kapwa Marketing, we create and optimize targeted campaigns that drive measurable results, ensuring every ad dollar is well spent.
In today’s competitive digital landscape, traditional marketing isn’t enough. You need a performance marketing strategy that delivers real, trackable growth. At Kapwa Marketing, we focus on data-driven campaigns that generate leads, increase sales, and enhance brand visibility with precision.
What is Performance Marketing?
Performance marketing is a results-oriented digital advertising approach where businesses only pay for specific actions—such as clicks, leads, or conversions. This method allows for optimal budget allocation and maximum return on investment (ROI).
Our Approach to Performance Marketing
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Pay-Per-Click (PPC) Advertising
Targeted ad campaigns on Google Ads, Facebook Ads, and more. At Kapwa Marketing, we focus on Google Ads and Meta Ads (Facebook and Instagram) because we made the best experience with these platforms, and we have optimized a few hundred accounts on those platforms. This does not mean that we do not venture into other platforms like LinkedIn and Pinterest in our PPC services but we certainly have extended knowledge with Google Ads as Premier Partner and soon to be Meta-certified agency.
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Social Media Advertising
High-converting campaigns on Facebook, Instagram, LinkedIn, and Pinterest. Many people speak of social media advertising, when they have performance marketing in mind. Technically Google Ads would be missing in this perspective. This is why we have a more holistic approach and talk about (data-driven) Performance Marketing.
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Search Engine Marketing (SEM)
Enhancing visibility on search engines through paid and organic strategies. This would mainly include Google Ads with Youtube Ads as one sub-category. We have an extended landing page that covers many aspects of search engine marketing.
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Affiliate Marketing
Expanding your reach through trusted partners. Affiliate Marketing can definitely be considered as a performance marketing strategy as well. On one hand, affiliate partners are being paid for delivering performance; on the other hand, affiliate marketing can definitely help you to drive leads and sales in a scalable way.
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Conversion Rate Optimization (CRO)
Analyzing and improving your landing pages and funnels to boost conversions is a very important part of a performance marketing strategy. No matter, if you are changing the colour of a button or editing the copy of a text: conducting A/B split tests and constantly finding the best performing versions of your landing pages and funnels is essential to become more successful. Of course, conversion rate optimization also refers to performance marketing campaigns: in this context, improving the CTR or the CPC are important metrics.
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Retargeting & Remarketing
Re-engaging visitors and increasing conversion rates. One of the most effective ways to drive leads and sales is by retargeting people who already showed interest in your products and / or services. No matter, if you are running a services website and business or if you have an eCommerce presence and want to do a remarketing campaign to get cart abandoners back into your funnel - we help you to come up with a performance marketing campaign that will tick all the boxes.
We don’t leave success to chance. At Kapwa Marketing, we’re a PPC management agency committed to precision and results-driven strategies. We meticulously tend to and refine your Google ads using dependable data, acquired through top-tier tools like ahrefs, SEMrush, Keyword Planner, Google Analytics, and Google Tag Manager. Curious to learn more about our data-centric approach? Let’s connect for a chat!
Why Choose Kapwa Marketing?
Fantastic team and deep understanding of online marketing. Such a boost for business activities. Great value. Thanks!
Top team with a clear focus and the necessary sensitivity for customer service. Here are professionals who know exactly how digital marketing works.
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