GOOGLE NOVEMBER 2021 CORE UPDATE: Yay or Nay?
Google has revamped its algorithms and systems, once again.
The major update endeavor by the giant search engine company started rolling out last November 17, 2021 and was completed on November 30.
Similar with the technology firm’s previous updates, the Google November 2021 Core Update created buzz in the global SEO community.
An article on technology news website Search Engine Journal collated reactions of search marketing experts, on the mentioned alterations.
The write-up says that there were peculiar occurrences during the algorithm change. These were:
- Google put more emphasis on the websites’ audiences.
- Knowledge Graph’s result percentage was rarely at a high rate.
- The silent nature of the update conveyed a possible infrastructure revision.
- The company published an article and a research paper. Both materials might be tools inimproving Google’s search features.Another SEO news page Search Engine Land notes that the core update was felt “hard and fast”, based on the analysis that popular data providers Semrush, RankRanger, SISTRIX, and seoClarity, had supplied.High volatility was experienced in the initial 24 hours of the system change and then it quickly slowed down. Semrush mentioned that the recent update was “ far more volatile” than (four months earlier) the July core update. Fluctuations went back to its ‘normal’ state rather quicker during the latter.Timing was another issue which webmasters have pointed out regarding the November 2021 Core Update.It happened during holiday shopping periods namely Black Friday and Cyber Monday, not to mention the Thanksgiving Day celebration.
A tweet from Enterprise SEO & BRG Advocate Rich Missey says, “Possibly a different perspective: While I, as an SEO, don’t get “flustered” by updates (usually), senior stakeholders may see the word “update” and have questions. A.K.A. Freak out. A.K.A create fire drills. A.K.A horrible time suck. And so forth. 🙂”
Google Search Liason Danny Sullivan responded, “I’ll add we do understand the timing concerns out there. Given we did an update last year in the middle of the shopping season & that largely seemed not a huge issue, getting one out of the way BEFORE the season didn’t seem a problem. Especially as said, most won’t see changes…”
Moreover, rankings in the cyberspace have been ‘reshuffled’, as the outcome of the algo amendments.
As noted in Google’s blog, “pages that drop after a core update don’t have anything wrong to fix”.
So as long as website owners are maintaining the standards of an “E-A-T” site, they’re right on track.