We recently published step-by-step instructions for the etracker basic integration in our blog. This basic integration already provides a nice amount of data, which can be sufficient for many sole proprietorships and SMEs. However, if you want to delve a little deeper...
The labor shortage that is currently prevailing in The United States runs through numerous sectors, and many companies have great difficulties finding qualified employees. The high number of registered unemployed – over 6 million (as of 08/2022) – does not...
Some advertisers who use analytics tools to measure the success of online marketing campaigns sometimes forget to exclude their own IP address(es) from the count. The consequence of this is that your own sessions are counted, which reduce the data quality in the tool...
The team at Kapwa Marketing finds etracker Analytics to be an excellent alternative to Google Analytics. For this reason, we are going to show you today in detailed step-by-step instructions how you can carry out the etracker standard configuration. If you don’t...
Is the use of Google Analytics legal or illegal in the EU? More and more website operators and online marketing consultants are dealing with this question. While some claim that the use of Google Analytics is illegal, others simply do not want to believe or admit this...
