Digital marketing is a dynamic field that constantly evolves as technology advances. To stay ahead in the game, it’s essential to master the fundamental aspects of digital marketing. In this article, we’ll discuss the main takeaways from our ECCP Competency Hub’s webinar series (Digital Marketing: From Zero to Hero) so you can enrich your digital marketing knowledge. From understanding webspace and domains to harnessing the power of SEO, paid ads, and analytical tools, we’ve got you covered.
Module 1 Highlights (Webspace, Domains, & WordPress first steps)
- Domains & Webspace Hosting
Your online identity begins with a domain name. It’s like your digital street address! Choose it wisely. Webspace hosting is like renting land in the vast internet city. Reliable hosting providers ensure your website is always accessible.
- Internet Basics
Think of the internet as a massive library, and websites are books. When you type a URL (Uniform Resource Locator), it’s like searching for a specific book in the library’s catalog. The web browser fetches the book (webpage) from the shelf (web server) and displays it for you.
- File Transfer
To put content on your website, you’ll need to transfer files from your computer to your web server. This is done using File Transfer Protocol (FTP) or through your hosting provider’s control panel. It’s like sending books to your digital library shelf.
WordPress Installation
Time to create your masterpiece! Installing WordPress is like setting up a writing desk in your online studio. You can do it from scratch or use one-click installers provided by hosting services.
WORDPRESS INSTALLATION FROM SCRATCH:
- Choose Your Hosting: Select a hosting provider that supports WordPress. Many offer one-click installations, making it a breeze to get started.
- Domain Connection: Link your domain to your hosting account. Think of it as putting up a signboard with your website’s name on your digital plot.
- Database Creation: WordPress stores data in a database. Most hosting providers offer tools to create one. Think of it as setting up the infrastructure for your website.
- WordPress Installation: Use your hosting’s control panel or a one-click installer to set up WordPress. It’s like constructing the frame of your digital house.
- Theme & Plugins: Customize your site with themes and plugins – think of them as the interior design and functionality of your online space.
- Content Creation: Start creating content. Write blog posts, upload images, and build pages. It’s like adding rooms and decorating your online house.
- Security & Updates: Maintain your site’s security by installing updates and using security plugins. Think of it as securing your digital home against intruders.
- SEO & Promotion: Optimize your content for search engines and promote your site on social media. It’s like spreading the word about your new digital housewarming party!
Remember, your website is your digital identity, so make it unique, inviting, and informative. With the right hosting, internet knowledge, and a bit of WordPress wizardry, your online presence will shine like a beacon in the digital landscape.
Module 2 Highlights (HTML basics & Content Marketing)
HTML: The Internet’s Backbone
HTML (Hypertext Markup Language) is the web’s very DNA! It’s like the architectural blueprint of every site you’ve ever visited. 🏗️ Understanding HTML isn’t just a skill; it’s a superpower for anyone diving into web development, SEO, or content creation.
- Web Development
HTML is the foundation upon which many websites are built. Think of it as the framework of a house. Learn HTML, and you’ll be able to create and structure web content like a pro.
- SEO Wizardry
Search engines like Google rely on HTML to understand your website’s content. By using proper HTML tags, you’re like a magician, guiding search engines to your site. Boost your SEO game with HTML know-how.
- Content Creation
HTML is your artist’s palette! With it, you can format text, embed images and videos, and create engaging web pages. It’s like turning a blank canvas into a masterpiece.
- Content Marketing
HTML tags like headings, lists, and links structure your content for readability and accessibility. It’s like crafting a compelling story that captivates your audience.
So, whether you’re crafting a website, fine-tuning your SEO strategy, or curating captivating content, HTML is your trusty sidekick. Master it, and you’ll wield the power to shape the digital world!
Module 3 Highlights (SEO: Keyword Research, Technical SEO & Off-page SEO)
- Keyword Research
Think of it as the treasure map to Google’s heart. Dig deep with tools like Google Ads Keyword Planner to uncover the golden keywords that your audience is searching for. These gems will guide your content, like stars in the SEO galaxy.
- Technical SEO
Behind the scenes, it’s a digital symphony. Ensure your website’s code is pristine, like a well-tuned instrument. Smooth navigation, fast loading times, and mobile-friendliness are the notes that Google dances to. It’s all about creating a seamless user experience.
- Off-Page SEO
Picture your website as a party. Off-page SEO is like spreading the word and inviting influential guests. Backlinks from reputable websites, social media buzz, and positive online chatter boost your site’s reputation in the digital world.
- Building Your SEO Fortress
With keywords as your blueprint, construct your website like a skyscraper. Each page serves a purpose, and internal links are the elevators guiding visitors through your digital kingdom.
- PPC Prowess with Google Ads
Your SEO structure isn’t just for show! Use it as a launchpad for powerful Pay-Per-Click campaigns with Google Ads. Leverage your keyword insights to target the right audience and watch your ROI soar.
Welcome to the world of SEO, where every piece of content, every line of code, and every online mention plays a role. Start with a strong keyword foundation, master the art of technical SEO, and embrace the magic of off-page SEO.
Module 4 Highlights (Paid Ads & Social Media)
- PPC Powerhouse
PPC (“pay per click”) campaigns are your turbo boosters for instant web traffic. Whether you’re diving into Google Ads or setting sail with Meta (Facebook & Instagram), here’s the lowdown.
- Laser-Focused Targeting
With PPC, you’re like a sharpshooter, hitting your ideal audience right on the bullseye. Define demographics, interests, and behaviors to make sure your ad lands in front of the right eyes.
- Crucial Considerations
Don’t dive blindfolded! Budget wisely, choose the right keywords, and craft compelling ad copy. Think of it like prepping for a high-stakes poker game – strategy is key.
- Social Media’s Organic Charm
Beyond the paid realm, organic social media marketing is your hidden gem. Engage with your audience authentically, share valuable content, and build a loyal community.
- Content is King
Create content that’s like a magnet, drawing in your social media followers. Inform, entertain, and inspire! Remember, your goal is not only to sell but to build relationships as well.
- Listen & Respond
Social media is a two-way street. Listen to what your audience is saying, respond to comments, and be part of the conversation. Think of it as mingling at a digital cocktail party.
- Balancing Act
It’s not “paid” versus “organic.” It’s a harmonious duet. Use paid ads for immediate results, while nurturing long-term growth with organic social media efforts.
In the world of digital marketing, PPC campaigns are your adrenaline shot, and social media is your friendly neighborhood. Embrace both, and you’ll have the power to propel your brand to new heights.
Every click, every visit, every interaction is a piece of the puzzle. Use these tools to decode your digital footprint and turn it into a map to success. With web tracking, analytics, and these indispensable tools, you can now dominate the digital marketing landscape.
Embark on a journey to digital mastery with Module 5 (Web Tracking, Analytics, & Helpful Tools)
- Online Success GPS
Imagine sailing without navigation. Web tracking is your compass, helping you chart a course to digital glory.
- Google Analytics
Navigate the digital landscape like a pro. Discover who’s visiting your site, their actions, and the secret to keeping them engaged.
- Google Search Console
Unearth SEO gold! Find the keywords that lead to your treasure chest of visitors and conquer website challenges.
- Ahrefs, Majestic, and Other Professional Tools
See through the digital veil. Explore backlinks, outmaneuver competitors, and claim your throne as the SEO champion. It’s not just a toolbox; it’s your pathway to digital dominance.
Whether you’re a business owner, marketing manager, or aspiring digital marketer, the modules empower to make data-driven decisions, optimize campaigns, and measure crucial KPIs!
We are grateful for this opportunity to share our expertise that we have gathered in the past 15 years as professional digital marketers. Stay tuned for future webinare, trainings, and online courses!