In an SEO analysis or an “SEO audit“, important factors are checked which have an impact on search engine optimization or which can also prevent better rankings in the search result pages. In this article, we briefly and concisely present five points that you can use to quickly and easily get an initial picture of how your website is currently looking.
Site:-Search in Google
The “Site:-Search” in Google makes it possible to display all indexed pages of your website in the search results. Just enter “Site:YOURDOMAIN.COM” in the Google search and you will get a list of your indexed pages. This way you can determine whether important pages are missing or unwanted pages are indexed. What should not necessarily end up in the Google index are e.g. data protection declarations, imprints or placeholder pages and other sub-pages with “thin content” or even duplicated content.
Short crawl with the Screaming Frog
The Screaming Frog SEO Spider is a useful tool that crawls your website and provides detailed information about URLs, metadata, status codes and more. A short crawl makes it possible to quickly identify incorrect URLs, missing title tags or meta descriptions and other technical problems. This software is available free of charge up to a crawl of 500 pages and is one of the standard tools for all SEOs.
Look in the Google Search Console
Google Search Console (GSC) provides valuable insight into how your website is performing in Google search results. Review your pages’ clicks, impressions, average positions, and CTR (click through rate) data. Also note possible error messages or hints from Google. You can have your website verified in the GSC free of charge and thus receive important data very quickly in order to carry out an initial SEO analysis.
Check loading time
The loading time of your website affects the user experience and can affect your search engine rankings. Use tools like Google PageSpeed Insights or GTmetrix and Pingdom to analyze the loading time of your pages and identify optimization potential.
Check duplicate content
Duplicate content can cause problems with search engines and hurt your SEO results. Uses tools like Siteliner or Copyscape to identify duplicate content and clean it up if necessary.
With these five simple steps, you can conduct an initial SEO analysis and gain valuable insights to optimize your website for better search engine rankings. Remember that regular review and optimization of your SEO strategy is of great importance for long-term online marketing success. There are certainly many other factors that should be checked regularly, but this is a good start.