Mel started his online marketing career in 2008 at a full-service agency in Munich. He developed an expertise in SEO and SEM (Google Adwords), creates optimised content and manages several Google Adwords accounts for our clients.

Bea is our creative director, has a lot of executive experience and makes sure that your content is error-free, up to date and engaging.

John started to build HTML websites in the last millennium and got into blogging and online marketing in 2007. He also worked with Mel in Munich and later on joined a digital marketing agency in Melbourne, Australia. He created and managed SEO strategies for companies in Australia, New Zealand, Singapore, Hong Kong, Thailand and the US – some of them Fortune 500’s

Jude has worked with over 40 global web projects making him a prolific senior web developer. He is also the team’s master troubleshooter. He is a native of Misamis Occidental who continues to improve his craft by reading programming books and watching video tutorials.

Loloy is a native of Zamboanga del Sur now residing in Cebu. He specializes in back end coding and mobile app (Android) development.

Daisy is also a native of Cebu. She works primarily on front-end web development and is keen at expanding an array of expertise in Javascript, CSS, HTML and more. During her down time, she loves to read articles, play chess or ride a bike. She likes to think of herself as an ambitious woman with a great appetite for learning, especially on topics such as programming.

Shirna is also from Cebu. Her main tasks are front-end web development and she is continually learning to broaden her knowledge in Javascript, PHP, HTML and many more by watching tutorial videos and reading forums with programming topics. She believes that success comes from being yourself.

Elsa is our content manager for German-speaking clients and has worked with John & Mel for almost 10 years already. She has also a strong SEO background and supports the account management team. She writes articles of all kinds: Blog posts, company profiles, editorials and many more. Since she started in 2012, she has come to understand how many different topics there are, that are on people’s minds and that move and inspire them. She cares about dedicated content creation and reliable research.

Markus’ favorite topic is do-it-yourself home improvement – he has a lot of experience and knowledge in this area, and it shows. When he worked as a media designer, he acquired many skills in things like image editing und digital design. He is also very interested in computer technology.

Aline worked more than 10 years for a search engine in Germany as research and data analyst and in marketing. Now she supports clients as project and account manager. For German speaking clients she writes SEO optimized articles and supports them with keyword analysis and back links. When she is not working she likes to take long walks at the beach, play tennis, practice yoga and be creative.

Michelle is key in assisting the senior team with implementing Google Tag Manager (GTM), GA4 configuration, website event tracking, and maintaining internal records for Google Ads. With a passion for learning, Michelle is always open to assisting web designers by uploading content to the site, using the opportunity to gain hands-on experience and expand her web design knowledge.

I’m Kathreen Faye, a former virtual assistant and graphic designer who has transitioned into HR at Kapwa Marketing. This career shift has been both exciting and challenging, allowing me to develop new skills while leveraging my previous experience. Outside of work, I enjoy gaming, drawing, and watching series.

Angelique, a skilled content creator, produces captivating content for our website and some of our clients’ websites to enhance their presence online. In addition, Angelique works as a travel consultant, helping travelers plan seamless and unforgettable trips across the Philippines.

Claudia is a dynamic content creator and social media marketer, specializing in YouTube video production with a focus on photography and creative tech.

She enhances online visibility through engaging videos and social media posts, contributing to brand growth across platforms like Instagram, Pinterest, and more. With a passion for video creation and digital marketing, she plays a key role in strengthening our client’s online presence.

Lance is passionate about solving problems, exploring new ideas, and continuously learning. He enjoys seeking creative solutions and lives by his personal motto: “May your love of learning be as boundless as the universe itself.” He also has a special place in his heart for cats and video games.

A passionate and technology-driven student from Samar State University, and a web development intern at Kapwa Marketing. He loves creating fascinating projects as a hobby from Computer Vision to anything he gets his hands on that helps to solve a specific problem or drive joy to the community using technology from Mobile Apps to Game Development.

is an SEO intern and a student at Samar State University, passionate about digital marketing, search optimization, and content strategy. She enjoys analyzing data, solving problems, and embracing new challenges to enhance online visibility. With a keen eye for trends and a drive for learning, she strives to develop effective strategies that bridge creativity and technical SEO, helping brands grow in the digital landscape."