Backlinks

As the online marketing world continues to evolve, it also gave birth to new SEO techniques. Additionally, the emergence of innovative digital tools and platforms further accelerated the pace of the SEO industry. Yet, one thing amongst a few others has stood the test of time- the relevance of backlinks. So, If you want to expand your knowledge on backlinks and how you can successfully integrate it into your SEO strategy, then continue reading this article:

What is a backlink?

Let’s first define what a backlink is. A backlink is a link from one site to a page on a different website via an anchor text (or an image with an alt text). A good example of a backlink is an article or blog that links from the text content (for example a couple of words) to another website or source.

Major search engines such as Google see backlinks as “votes” for a specific webpage since it indicates authority, quality, and relevance to the page. In fact, webpages that have a high number of relevant backlinks from hiqh quality websites usually have high organic search engine rankings.

good backlinks are important to improve your website's SEO

Strong backlinks will boost your SEO

Backlinks Boost SEO

Backlinks improve your site’s SEO by enhancing your website’s authority and helping you rank higher for target keywords in search engine results pages or SERPs. However, while you must aim to get as many backlinks as possible, the quality of the site linking back to you is more important than the number of backlinks you’ve acquired.

What’s a quality backlink?

A backlink is considered of good quality if it comes from a high domain authority site – a website that’s well-trusted by both search engines and searchers. So, not only do robots trust that site, but people also trust that specific website. Remember, the more trustworthy the site and the higher domain authority score it has, the better quality the backlink. Make sure that the link is also:

  • Relevant – The referring page tackles a similar niche or topic. e.g. If your dog food company’s homepage gets a backlink from a blog post on “how to sew,” then this would not be considered a relevant or quality backlink.
  • Authoritative – The website has an authoritative backlink, generates robust traffic, and even ranks well in the SERPs itself. Also, .edu and .gov websites tend to carry more weight, as do industry-leading sites.
  • Unique – You will get an edge if the website refers to you yet doesn’t refer to your competitors. Otherwise, the link may be nice to have, but it’s not worth as much.
  • Natural – The backlink must not be sponsored and the anchor text must not be branded or spammy. Also, the referring page must also have a natural number of links on it.

How to obtain backlinks from high authority websites?

A well-proven tactic to get backlinks from high authority websites is to create quality content. The high authority websites normally cite their sources and when you produce original and impactful content (blogs, videos, and infographics), publications are more likely to link back to your site. Plus, you can also link to these sources in your own content to boost visibility. You can enhance this by networking with other webmasters and bloggers in your niche – after all, building good backlinks has a lot to do with building good relationship in real world.

Most people consider earning high quality backlinks as the most challenging part of the SEO strategy. Yet, if you’re able to achieve this goal, then all of your hard work would be worth it in the end.

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