Your Professional SEO Agency for Manila, NCR, Luzon | SEO Manila
We are your SEO agency for sustainable website optimization
If you are looking for an experienced SEO company in Manila or NCR, then you should get in touch with us!
Kapwa Marketing is a leading SEO company that helps businesses from all over the world to grow in the digital world. We can also boost your business in Manila and neighbouring cities to get more visibility, leads, and sales.
Search engine optimization (SEO) has been around since 1998. In fact, digital experts have been working with SEO, far longer than the coming of Google.
Here are some basic things you should know about SEO…
SEO is the practice of optimizing your site so it can rank as high as possible on the search engine result pages (SERPs). SEO involves a combination of ranking factors (content, links, user experience, page speed, technical aspects plus over 200 more factors) that help a landing page dominate the search results. SEO is all about making your content “searchable” and improving the overall user experience of your website. When done correctly, SEO can help drive more traffic and generate higher leads and more sales.
Over time, Google has become the top search engine site in the world. Most people go to Google when they want to search for something. With the help of “artificial intelligence (AI)”, Google can crawl a multitude of webs to find which page best matches the user’s search intent. The higher the search rank, the better the competitive edge will be for your brand.
Studies show that 95% of people searching for something only look at the first page of search results. Those that are on the top results have a bigger probability of capturing a lead than those in the lower ranks. Targeting the right keywords (or search terms) is crucial for SEO.
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The 3 Pillars of SEO
SEO helps brands attain sustainable online marketing success. SEO is an on-going commitment to consistently improve and add value to your content. There is really no shortcut to SEO success. Solid SEO efforts is a real manual work. Here are the 3 PILLARS OF SEO that you need to know: technical SEO, onpage SEO and offpage SEO. Continue reading to learn more.
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1) Technical SEO: the backbone of SEO
Technical SEO refers to the clean technical implementation of a website. This is typically handled by programmers and covers a mix of factors including page speed, the creation of "meta robots" or robots.txt file, or XML sitemap, etc. absence crawling problems such as 301, 302, 404, status codes, and more. Improving technical SEO generally has a positive effect on search engine rankings. Technical SEO also demands "readable URLs" - best to keep short, concise and relevant to your content. In our opinion as a reputable seo agency, having too many important keywords in the URLs can be rather harmful. In theory the website architecture must also avoid an overly complex nesting of subpages, for instance, having too many subcategories.
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2) On-page SEO: creating SEO-friendly content
On-page SEO covers all elements found on the content page; this includes the written text, optimized images and/or relevant video content. As a rule of thumb, a good written content must have a good "meta title" and "meta description", h1 and so on. Ideally, these elements must not only contain target or focus keywords, but should also contain an engaging call to action button. Aside from keyword density and allocation, creating a good user experience is equally important on-page SEO. Generally speaking, SEO must be "user-centered". It must create a pleasant experience for the visitor of your page. It should be pleasing to the eye, not too densed to read, has a good balance of text ad visuals. When a user typed in a question on the search engine, Google, Bing and other search engines will then generate a pool of links and sites that answers what's being searched about. Today, Google applies semantic search where machine learning and artificial intelligence come in play. Modern SEO breakthroughs like Latent semantic optimization (LSO) and RankBrain will continue to affect the dynamic future of SEO. Some SEO firms believe that in the future, on-page SEO will become more important than technical SEO. However, we think that it is a "sloppy work" if one area is neglected. The basics of SEO have to be present in order to function well.
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3) Off-page SEO: the PR of SEO: link building, social media, social mentions, etc.
Off-page SEO involves all activities that happen outside your own page or website. We labeled off-page SEO as somewhat the "PR" of SEO. This aspect involves creating backlinks, strenghtening your online presence and engaging with your audience. Links are important in SEO. However, one should take caution in building links for your site. As an experienced SEO agency, we suggest that you only build 'good and relevant links" that can add value to your content. That is, link only to websites that is relevant to your own brand or industry. There are many types of links options: e.g. authority links, forum links, footer links, commentary links and others. Using online digital tools like Ahrefs or Sistrix can also help you find a good authority link. Evaluate link domains before giving it a go. It is crucial not to overdo this aspect. "Social mention" is also part of off-page SEO. This includes mentioning your brand or domain without linking. It can be done on social media platforms like Facebook, Twitter, Instagram, etc. where your audience can share, like, comment,etc.
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SEO is a long-term commitment
SEO is indeed an on-going website optimization project. You never really stop working on SEO. It requires consistent efforts and long-term commitment in order to be successful. When done correctly, it also yields long-term sustaianable results. SEO is a wide spectrum with so many branches and stems explore. It combines various disciplines, including IT / computer sciences (PHP, HTML, CSS, JavaScript, Python, etc.), a little bit of psychology, humanities, journalism, neuroscience, business administration as well as economics. It is always an exciting topic for online marketers. Search engine giants Google, Amazon, YouTube (and the like) are keeping with the latest trends and developments thus prompting online marketers to keep up, learn and re-learn today's digital strategies. In case you don't know exactly how to get started with your SEO campaign - we are here to help. Our friendly SEO experts at Kapwa Marketing would love to offer our professional SEO services. Feel free to send us an inquiry and we'll get back to you right away!
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