Content Marketing is one of the buzzwords that basically every online marketer, SEO, blogger and all other people in the online world use. The rise of content marketing had a lot to do with the evolution of Google and can be traced back to some major updates like “Panda” or “Hummingbird”.
Kapwa Marketing is a content marketing agency as well, and our teams in Cebu, Phuket and Munich consist of highly experienced copywriters that have created content marketing strategies for companies all over the world.
What is Content Marketing?
In a broader sense, content marketing indirectly supports a brand through creating and distributing different types of content such as blogs / blog articles, videos, social media posts and other output related online. Through creating relevant and valuable content, you build relationships over time – usually targeting interest and intent by certain keywords.
Good SEO usually means creating useful content!
Modern content marketing is part of a strategic online marketing approach, often times either used as a synonym for SEO or as part of SEO. The ultimate goals is to create value for potential clients and customers and ultimately drive leads & sales.
Create educational content and build a relationship
Instead of showcasing your products to your audience, you give them useful information to educate them. Good content marketing helps create a relationship with your audience, which leads to trust and eventually converting these audiences to clients.
To effectively communicate with your audience, you need to create content that can give them helpful insights and help them to solve problems and find answers to questions they might have.
How to Create an Effective Content Marketing Strategy
Before you take action in creating a content, there is a need to create a plan. Not just any plan, but an effective and clear plan with realistic goals to use in your content marketing tactics and social media platforms.
Don’t go directly head on and ramble about SEO, branding, engagement and such. First, you need to create a content marketing strategy that will afterwards improve your awareness – including those plethora of objectives we mentioned. Yes, your goal is to get sales, but you have to wait for that.
These are the three steps to create a killer content marketing plan even if you’re still new to this kind of marketing technique.
- Who’s your ideal Customer? Learn the ins and outs of the field you are dealing with. Ideally, you have to create your ideal customer, an avatar that is the most likely person to buy your product or service. Learn about their demographics and narrow down your target market.
- What do they want? Second, know their purpose and understand why they come for you – is it to learn some tips? An advice? Or some information? In order to know your objective, dig into what your customers really want and start with that.
- How can you help? The last step is where content can support your brand. This time you have to create creative content depending on your ideal customer and his/her need. So instead of randomly creating content, you know what your future clients really want– aligning their wants with your brand.
Content Marketing is not easy. It’s ever changing and can surprise you. But like the rest of successful brands, you have to strive to be more creative to move forward and compete in the industry. Once you have gained trust and become an authority in your industry, you will reap the benefits and enjoy a constant flow of visitors than can turn into prospects, leads, and eventually customers.
If you want to start the process and create a content marketing strategy, then contact us today.